Melania Trump launched a meme coin on the eve of her husband’s inauguration — causing his own new cryptocurrency to briefly tank amid a buying frenzy.

The incoming first lady dropped news of the cryptocurrency — “$MELANIA” — on Sunday night — just days after her husband, President-elect Donald Trump, revealed his own newly created $TRUMP coin.

“The Official Melania Meme is live! You can buy $MELANIA now,” she said in a post on X.


Melania Trump launched her own meme coin on the eve of President-elect Donald Trump's inauguration.
Melania Trump launched her own meme coin on the eve of President-elect Donald Trump’s inauguration. melaniameme.com

The coin was trading at about $12.03, with a market cap of $1.9 billion, early Monday, according to CoinMarketCap.

Soon after the Melania token launched, the president-elect’s own coin briefly crashed as much as 40%, analysts at The Kobeissi Letter reported.

“Melania memes are digital collectibles intended to function as an expression of support for and engagement with the values embodied by the symbol MELANIA. and the associated artwork, and are not intended to be, or to be the subject of, an investment opportunity, investment contract, or security of any type,” according to its website.

Meanwhile, Trump’s cryptocurrency, which sparked a buying frenzy that saw the token skyrocket more than 300% within its first few hours, soared back Monday to nearly $12 billion in market value — drawing in billions in trading volume just hours ahead of his Inauguration Day festivities getting underway.

Trump’s meme coin surged to $58.56 early Monday, giving it a market capitalization of about $11.7 billion, according to CoinMarketCap, which ranked it as the 18th biggest cryptocurrency. Its 24-hour trading volume reached $52.5 billion.

The latest venture from the Trumps is the latest in a series of merchandise released by the Trump Organization in recent months, which has also been peddling Trump-branded sneakers, fragrances, Bibles and digital trading cards.

With Post wires



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Disclaimers on the websites of both the $Trump and $Melania coins said they were “not intended to be, or the subject of” an investment opportunity or a security.

According to the CoinMarketCap website, $Trump has a total market valuation of about $12bn (£9.8bn), while $Melania’s stands at around $1.7bn.

Trump had previously called crypto a “scam” but during the 2024 election campaign became the first presidential candidate to accept digital assets as donations.

On the campaign trail, Trump also said he would create a strategic bitcoin stockpile and appoint financial regulators that take a more positive stance towards digital assets.

That spurred expectations that he would strip back regulations on the crypto industry.

In the wake of Trump’s victory, bitcoin jumped to a record high and is currently trading at around $107,000, according to crypto trading platform Coinbase.

On Friday, the incoming artificial intelligence (AI) and crypto tsar David Sacks held a “Crypto Ball” in Washington, DC.

Other cryptocurrencies, including dogecoin – which has been promoted by high-profile Trump supporter Elon Musk – have also risen sharply this year.

Under President Joe Biden, regulators cited concerns about fraud and money laundering as they cracked down on crypto companies by suing exchanges.



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